DeadHappy
Organic social blog posts
“In Victorian times, death was considered a full-stop: the absolute end.”
The challenge
The organic social media team at DeadHappy needed a series of blog posts to help build the organic audience on social media channels including Facebook and Twitter. I needed to research and write blog posts that were interesting, relevant, and on-brand for this disruptive life insurance company.
The solution
Death isn’t seen as taboo by DeadHappy - more of a conversation starter. With this in mind, I left no stone unturned when it came to creepy blog topics. The organic social media team were able to use these blogs as engaging talking points with the audience, and the team successfully grew the number of people interacting with the posts on its social media channels.
Blog extract
The funeral business was booming in Victorian times. Death was a spectacle, and something to do on a Wednesday if you didn’t have much on. Often the more important you had been in life, the more ostentatious the funeral. This led to bodies being placed on display in glass coffins, so you could get a better look at great aunt Hilda before she shuffled off underground.
If anything, we’ve become slightly more eco-conscious these days. After all, glass doesn’t biodegrade for absolutely ages. The rise in saving the planet now applies to your afterlife choices, too. Cardboard coffins are becoming more popular, as are more exciting prospects including being buried in speciality caskets shaped like buses. Whatever makes you happy.
