Pharmica
Animation script
“Your time is precious, so it’s important to use it wisely.”
The challenge
I was approached by Pharmica, an online pharmacy, to write the script for an explainer animation. The copy needed to provide a detailed but easy to follow summary of the service, which was used to create the animation voiceover. It was important for customers to get a clear understanding of the service, Pharmica’s unique offering, and what the benefits are of using Pharmica.
The solution
The copy detailed how the service works in a quick and easily accessible way. It helped customers get a clear idea of their next steps and reassured them they were making a good choice. I worked closely with the motion graphics designer to make sure the wording fitted the animation and followed the story the images were telling.
Script
When you need access to prescription medicines, you want to know you’re in safe hands.
We’re Pharmica, your online doctor and pharmacy.
Step one: pick a treatment from our range of branded medications. From headaches to hay fever, we’ve got you covered.
Step two: if you’re buying prescription medication, you’ll need to complete a quick medical questionnaire. It’s like seeing your doctor, but without the hanging around in waiting rooms. Our UK GMC registered doctors review your questionnaire and can issue a private prescription the same day.
Step three: your treatment is dispensed from our pharmacy in central London. We offer express delivery within the UK or collection from your local Post Office. Your parcel is sent in unlabelled packaging because we respect your privacy.
Pharmica is registered with the General Pharmaceutical Council, so you can shop with confidence knowing that your needs are taken care of.
Skip the queues and visit Pharmica.co,uk today.
Pharmica - making pharmacy easy.
“It was a real pleasure working with Ruth on this animation. She brought a lot of her creativity, professionalism and expertise to this project making it a fun process. Working in a copywriter and art director team, we worked together to build the story and narrative. She applied a lot of creative thinking, brainstorming and of course, writing. Ruth very quickly and succinctly solved the issue of explaining a complex problem in its most simple form making it easy to understand. She makes it look effortless! After working with her on this animation we’ve continued to collaborate together on multiple projects.”
— Tom Bartlett, Motion Designer
