Swyg

The challenge

Working with remote agency Series Eight, I was part of the team working on the rebrand and relaunch of digital-first startup recruitment company Swyg. The brand needed a strong tone of voice and messaging themes throughout its website to speak to its customers - interview candidates and agent organisations placing candidates in interviews.

The solution

I built a tone of voice suitable for the brand to communicate to a range of people. Swyg needed the tone of voice to be accessible by candidates and partners, meaning it needed to be flexible enough to communicate B2C and B2B without needing two separate tone documents. The client was delighted with the tone and signed off allowing me to craft the website copying following that tone. The result was copy that flowed well, was a little bit cheeky and communicated the brand’s values to its customers.